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Unique Curtains Case Study
Unique Curtains Case Study
We have worked with Unique Curtains over the past 8 years to create a 'Unique' and powerful brand that reflects quality and targets their market which is mostly a female market aged between 30-55.
“We have worked with Chris and his team for over 8 years developing our brand and graphic design material. Over that time our business has grown considerably. This is partly due to VisualM’s dedication to developing a strong brand and marketing material for us. We are happy to recommend him to anyone looking for a small progressive agency.” ~ Jon Croucher, General Manager
Unique Curtains Challenge
To build a 'unique' brand over time that reflects their deep history, family owned business and custom made curtains.
Jon Croucher from Unique Curtains wanted his clients and designers to feel that there was only one place in Perth people could go to to have their unique, beautiful custom made curtains made.
This required us to really understand his business, asking him the difficult questions and moving the business from a look and feel that was not attracting the right customers to a brand and brand language that really attracted his ideal client.
The Value to Unique Curtains
After 8 years of working closely with Jon the results speak for themselves. The cost of branding was insignificant compared to the increase in turnover of at least 200% in 8 years.